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Benenden Health

Introduction
Alrose Productions has proudly been Benenden Health’s preferred full production supplier since 2019. This long-standing partnership reflects a commitment to delivering consistent, innovative event production solutions. Benenden Health, a nationwide not-for-profit organisation, provides private medical cover to over 800,000 individuals across the UK.

With a history predating the NHS, they have an established presence in healthcare. Each year, they host a Conference and AGM where members discuss key issues and vote on how membership fees are allocated.

The goal of the project was to modernise these events to appeal to a younger demographic while ensuring seamless execution in line with their rebranding efforts.

Challenges
Benenden Health faced challenges in modernising their AGM format to align with new brand guidelines and appeal to a broader audience.

Additionally, they needed to ensure technical precision for hybrid streaming and inclusivity features across varied venues, all while maintaining the organisation’s professional standards.

Solutions

Technical Solutions:

  • Custom lighting, audio, and video tailored to each venue’s unique acoustic and spatial requirements.
  • Innovative audio systems with hearing loop integration, discreet microphones, and real-time closed captioning for inclusivity.
  • Hybrid streaming services enabling remote participation and interactive voting systems.

Design Innovations:

  • Redesigned conference format to align with modern branding, featuring reusable and recyclable graphic materials.
  • Enhanced visual elements, including wireless, live cameras, and digital screens.

Results

The modernised AGM expanded audience reach, improved member engagement, and successfully aligned with Benenden Health’s rebranding goals.

Conclusion
By addressing technical challenges and reimagining event design, Alrose Productions delivered a seamless and innovative event experience.